Support MS Research: Run With A Sense Of Purpose

For Immediate Release

For more information contact:
Belinda Vandervoort, belinda@bostoncure.org, 781-235-2882
Krista Milne, krista.milne@comcast.net, 617/969-0770
Art Mellor, art@bostoncure.org, 781/487-0008

SUPPORT MS RESEARCH: RUN WITH A SENSE OF PURPOSEĀ 

Waltham, MA -- June 3, 2003 -- Get ready, set and run to raise contributions for Multiple Sclerosis (MS) research.-- Today the Boston Cure Project for MS and FitSense Technology, Inc. announced the nationwide Sense of Purpose program to raise contributions for the Boston Cure Project and its research to find the causes of MS that lead to a cure. This ongoing program entices runners to pound the pavement in any race not already designated to a particular charity or cause.

FitSense rewards runners who raise $500 with a FitSense heart strap, netlink or footpod. Runners who raise $1000 or more receive both a watch and a footpod. To register, simply visit www.bostoncure.org/senseofpurpose or call Melissa Baker at Boston Cure Project 781/788-0880. Please visit www.runnersworld.com or your local paper for a race near you.

"A lot of runners are affected by MS in some way - either as individuals or through a family member, friend or colleague," says Art Mellor, CEO of Boston Cure Project. "That's why Sense of Purpose makes such sense." It combines the strength of runners with the drive of the Boston Cure Project to find a cure for MS."

After runners register for Sense of Purpose, they receive a free Boston Cure Project T-shirt, fundraising materials and helpful tips for collecting contributions. Runners who send Boston Cure Project a race day photo will also be included in the Boston Cure Project newsletter and on www.bostoncure.org.

About FitSense Technology

Located in Southborough, Mass., FitSense specializes in wireless bio-monitors and training devices. For more information please visit www.fitsense.com or call 508/3038811

About The Boston Cure Project

The Boston Cure Project for Multiple Sclerosis, www.bostoncure.org, is a national nonprofit organization dedicated to curing Multiple Sclerosis (MS) by determining its causes. Boston Cure Project believes this effort can be accelerated by organizing the research process and encouraging collaboration between research organizations and clinicians. A "Cure Map" is currently being developed by the Boston Cure Project to establish what is known and what is not known about the causes of MS. From the Cure Map, Boston Cure Project will facilitate research most likely to reveal the causes of MS in the shortest time through a large-scale, multidisciplinary, MS Repository. For more information about the Boston Cure Project or to make a corporate or individual donation, call 781/487-0008, visit bostoncure.org, or send an email to info-web0706@bostoncure.org.

About Multiple Sclerosis

Multiple Sclerosis is a chronic demyelinating disorder of the central nervous system that often results in severe disability including the inability to walk, blindness, cognitive dysfunction, extreme fatigue and other serious symptoms. MS affects over 400,000 people in the US and 2 million individuals worldwide. The disorder occurs twice as often in women as in men. The cause is not known and there is no known cure.