For Immediate Release
For more information contact:
Feinstein Kean Healthcare
Hello Stiletto Boston Shoe Ball - Announcing Emcee and Couture Prizes
An evening of dancing, footwear, and fashion to benefit the Accelerated Cure Project for Multiple Sclerosis
(Boston, MA April 12, 2010) - Hello Stiletto Shoe Club and the local fashion community are teaming up for the "Hello Stiletto Shoe Ball" to benefit the Accelerated Cure Project for Multiple Sclerosis. The gala event will take place Friday, April 23rd at the Hyatt Regency Boston from 7:00pm-12am and feature WBZ-TV Reporter Alana Gomez as special guest emcee.
"It's a black tie optional, fabulous shoes essential event giving fashionistas and shoe lovers a reason to get dressed up in support of efforts to determine the cause and cure of Multiple Sclerosis," said Melissa O'Shea, Hello Stiletto Shoe Club President. Carolyn Cronin, CEO of Accelerated Cure Project added, "We are delighted to be the beneficiary of the Hello Stiletto Shoe Ball. It gives people a fun and light-hearted way to support a very serious and important cause."
Kicking off with a cocktail reception and live music by The International String Trio directed by Slava Tolstoy, guests will enjoy a full evening of music, dancing and shoe-gazing along with passed hors d'oeuvres and a silent and live auction of luxury items. Sponsored by Barefoot Wine, the event also features wine all evening and a "Barefoot in Stilettos" champagne drawing for exclusive designer women's shoes including a pair of Giuseppe Zanotti shoes valued up to $1,000.
The evening's highlight is a Best-in Shoe "walk-off" presided by a panel of local fashion editors, industry experts, and personalities including Shag salon owner Sandy Poirier, Boston Common Magazine Editor in Chief Janice O'Leary, Shoetube.tv's Senior Project Manager Katie Nitchie, Neiman Marcus Shoe Salon Manager Catherine Marshall, the outrageous "Hat Sisters," and Miss Massachusetts 2009 Amanda Kelly. Prizes will be awarded to male and female attendees flaunting the most fabulous and flamboyant footwear on the catwalk.
A multi-city event, the Hello Stiletto Shoe Ball will also take place in Atlanta and Chicago later this year. Signing on as national 'Red Stiletto' sponsors are EMD Serono and Pfizer Inc. 'Black Stiletto' sponsors include Planet Shoes and Poetic Licence.
Media interested in covering the event can contact Events Director for Accelerated Cure Project, Jane Follansbee at 781-487-0010.
About Hello Stiletto
Hello Stiletto is a free social club for individuals who love shoes. Founded in 2004, the club now has close to 3,000 members in Boston and 10,000 members nationwide. An excuse for footwear fanatics to get out and actually wear the shoes they buy, members enjoy a calendar of events that take place at bars, restaurants, shops, and other of venues and are encouraged to show up wearing their most fabulous and outrageous footwear. For more information, please visit www.hellostiletto.com
About Accelerated Cure Project
Accelerated Cure Project for MS (ACP) is a nonprofit organization whose mission is to accelerate efforts toward a cure for multiple sclerosis (MS) by rapidly advancing research that determines its causes and mechanisms. We provide biomedical researchers with resources that catalyze open scientific collaboration and enable them to explore their novel research ideas rapidly and cost-efficiently. ACP’s strategic initiatives include the Multiple Sclerosis Discovery Forum and the ACP Repository, a large-scale collection of highly-characterized biosamples available to scientists at any organization conducting research that contributes to our mission. All results generated through analysis of Repository samples and data are contributed back to the ACP Repository Database, resulting in an increasingly valuable and comprehensive information resource that can be analyzed to reveal new insights about MS. To date, ACP has enrolled almost 3,000 participants into the Repository through a network of 10 MS clinical centers across the United States. The samples provided by people with MS and related disorders have supported more than 60 research studies worldwide and generated more than 150 million returned data points.
About Multiple Sclerosis
Multiple Sclerosis is a chronic demyelinating disorder of the central nervous system that often results in severe disability including the inability to walk, blindness, cognitive dysfunction, extreme fatigue, and other serious symptoms. MS affects more than 400,000 people in the US and two million individuals worldwide. The disorder occurs twice as often in women as in men. What causes MS is undetermined and no cure has yet been developed.