For Immediate Release
For more information contact:
Feinstein Kean Healthcare
Hello Stiletto Atlanta Shoe Ball
An evening of dancing, footwear, and fashion to benefit the Accelerated Cure Project for Multiple Sclerosis
(Atlanta, GA August 3, 2010) - The Hello Stiletto Shoe Club and the local fashion community are teaming up for the "Hello Stiletto Shoe Ball," a footwear fête to benefit the Accelerated Cure Project for Multiple Sclerosis. Hosted by CBS Better Mornings Atlanta's Corinna Allen the gala event will take place Friday, August 6th at the W Hotel Atlanta from 7:00pm-12am.
"It's black tie optional, fabulous shoes essential. We're giving fashionistas and shoe lovers a reason to get dressed up in support of Multiple Sclerosis research and programs," said Melissa O'Shea, Hello Stiletto Shoe Club President. Carolyn Cronin, CEO of Accelerated Cure Project added, "We are delighted to be the beneficiary of the Hello Stiletto Shoe Ball. It gives people a fun and light-hearted way to support a very serious and important cause."
The evening's highlight is a Best-in-Shoe "walk-off" presided over by a panel of local fashion editors and celebrities that include fashion blogger E. Vincent Martinez, 11Alive's Evelyn Mims, Good Day Atlanta's Suchita Vadlamani, and Uptown Magazine's Courtney Rhodes. Men and women will catwalk for prizes from Shoebuy, Shoedazzle, and Converse.
Throughout the evening guests will enjoy live music, dancing, hors d' oeuvres, and a silent auction with prizes from a number of luxury footwear designers such as Stuart Weitzman and Elie Tahari. Barefoot Wine and Session Lager will provide beer and wine. Barefoot Bubbly will sponsor a Sipping for Stilettos drawing for a pair of Christian Louboutin shoes from Saks.
A multi-city event, the Hello Stiletto Shoe Ball took place in Boston earlier this year and will repeat again in Chicago this November. Signing on as national 'Red Stiletto' sponsors are EMD Serono and Pfizer Inc. Platinum sponsor is Teva Neuroscience. Gold Stiletto sponsors are Off Broadway Shoes and Questcor. Additional sponsors include the Shepherd Center Foundation, Maloney Plastic Surgery Center, and Emly Benham.
Honorary Co-chairs include Dr. Ben Thrower, Medical Director of the Andrew C. Carlos MS Institute at Shepherd Center, and local Pediatrician Dr. Karen Thrower.
Tickets, which are $100 per person, are available for a limited time for the reduced price of $80. Full details and ticket information can be found at www.shoeclub.us/go/atlantashoeball
Media interested in covering the event can contact Accelerated Cure Project Development Director, Karen Crumback at 781-487-0010.
About Hello Stiletto
Hello Stiletto is a free social club for individuals who love shoes. Founded in 2004, the club now has more than 1,400 members in Chicago and 10,000 members nationwide. An excuse for footwear fanatics to get out and actually wear the shoes they buy, members enjoy a calendar of events that take place at bars, restaurants, shops, and other of venues and are encouraged to show up wearing their most fabulous and outrageous footwear. For more information, please visit www.hellostiletto.com
About Accelerated Cure Project
Accelerated Cure Project for MS (ACP) is a nonprofit organization whose mission is to accelerate efforts toward a cure for multiple sclerosis (MS) by rapidly advancing research that determines its causes and mechanisms. We provide biomedical researchers with resources that catalyze open scientific collaboration and enable them to explore their novel research ideas rapidly and cost-efficiently. ACP’s strategic initiatives include the Multiple Sclerosis Discovery Forum and the ACP Repository, a large-scale collection of highly-characterized biosamples available to scientists at any organization conducting research that contributes to our mission. All results generated through analysis of Repository samples and data are contributed back to the ACP Repository Database, resulting in an increasingly valuable and comprehensive information resource that can be analyzed to reveal new insights about MS. To date, ACP has enrolled almost 3,000 participants into the Repository through a network of 10 MS clinical centers across the United States. The samples provided by people with MS and related disorders have supported more than 60 research studies worldwide and generated more than 150 million returned data points.
About Multiple Sclerosis
Multiple Sclerosis is a chronic demyelinating disorder of the central nervous system that often results in severe disability including the inability to walk, blindness, cognitive dysfunction, extreme fatigue, and other serious symptoms. MS affects more than 400,000 people in the US and two million individuals worldwide. The disorder occurs twice as often in women as in men. What causes MS is undetermined and no cure has yet been developed.