Blue Sky Collaborative to Launch Grassroots Fundraising Campaign for Boston Cure Project

For Immediate Release

For more information contact:
Belinda Vandervoort, belinda@bostoncure.org, 781-235-2882
Krista Milne, krista.milne@comcast.net, 617/969-0770
Art Mellor, art@bostoncure.org, 781/487-0008

BLUE SKY COLLABORATIVE TO LAUNCH GRASSROOTS FUNDRAISING CAMPAIGN FOR BOSTON CURE PROJECT

Dedham and Westborough, Mass - July 26, 2004 - An innovative new grassroots fundraising campaign was launched today by Blue Sky Collaborative for the Boston Cure Project, a Massachusetts based national nonprofit organization dedicated to curing Multiple Sclerosis (MS).

The campaign is expected to raise over $100,000 for the Boston Cure Project in the next year, and to build a foundation for an ongoing grassroots fundraising and awareness building program.

MS is a debilitating disease that afflicts over 400,000 nation-wide. It has no known cure, and only limited treatments are available. The Boston Cure Project is working to determine the causes of MS and to use what they learn to develop a cure.

In the past 2 years, several Boston Cure Project supporters have already taken the first steps with their own fundraising efforts on behalf of the organization, raising more than $200K in 2003 alone. Blue Sky Collaborative is working with the Boston Cure Project to take grassroots fundraising to the next level of success by increasing the number of people involved, giving them the tools that they need to expand on success that they have had, and providing the Boston Cure Project with the infrastructure to sustain fundraising and awareness building networks.

Blue Sky Collaborative will provide supporters with one-on-one coaching as well as a comprehensive resource guide on how to put together a fundraising activity. Each supporter will also be able to take their efforts online by creating their own pages on a website dedicated to the campaign (expansion.bostoncure.org).

"What I like most about Blue Sky Collaborative is that they are actually doing the work," said Art Mellor, President & CEO, Co-Founder, president of the Boston Cure Project. "We're a small organization and we knew that we needed to develop a stronger grassroots component in our capital campaign, but never had the time or resources to do it. They solved that problem for us. Now when one of our supporters asks if there anything else they can do, I point them to Blue Sky Collaborative."

Grassroots fundraising is an increasingly popular choice for nonprofits who want to maximize their fundraising and awareness building capabilities while keeping their costs low. It is also a way for individuals to play a more active role in a cause they believe in.

"Our products and services make sense for Boston Cure Project. As a small organization, their resources are limited. So they supplemented their development portfolio by adding an effective system that allows their supporters to shoulder some of the fundraising burden while conserving organizational resources. Smaller nonprofits that compete with nationally known organizations for donors should incorporate grassroots fundraising into their fundraising portfolio. It evens the playing field." said Syam Buradagunta, President & CEO, Co-founder of Blue Sky Collaborative.

About Blue Sky Collaborative

Blue Sky Collaborative (BSC), www.blueskycollaborative.com, is a privately held company that builds grassroots fundraising efforts for small and medium sized nonprofit organizations. Nonprofits use BSC's products and services to create and sustain communities of volunteer supporters that raise funds and awareness on behalf of the organization. BSC also provides online and offline products to help organizations with existing grassroots fundraising efforts already in place. For more information about the Blue Sky Collaborative, call 508.479.4210, visit www.blueskycollaborative.com, or send an email to info@blueskycollaborative.com.

About The Boston Cure Project

The Boston Cure Project for Multiple Sclerosis, www.bostoncure.org, is a national nonprofit organization dedicated to curing Multiple Sclerosis (MS) by determining its causes. Boston Cure Project believes this effort can be accelerated by organizing the research process and encouraging collaboration between research organizations and clinicians. A "Cure Map" is currently being developed by the Boston Cure Project to establish what is known and what is not known about the causes of MS. From the Cure Map, Boston Cure Project will facilitate research most likely to reveal the causes of MS in the shortest time through a large-scale, multidisciplinary, MS Repository. For more information about the Boston Cure Project or to make a corporate or individual donation, call 781/487-0008, visit bostoncure.org, or send an email to info-web0706@bostoncure.org.

About Multiple Sclerosis

Multiple Sclerosis is a chronic demyelinating disorder of the central nervous system that often results in severe disability including the inability to walk, blindness, cognitive dysfunction, extreme fatigue and other serious symptoms. MS affects over 400,000 people in the US and 2 million individuals worldwide. The disorder occurs twice as often in women as in men. The cause is not known and there is no known cure.