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News Release
| For Immediate Release |
For more information contact:
Meghan OSullivan, 978-264-0707 x201,
mosullivan_no_spam_please_@i_mean_it.no_spam_whatsoever.acceleratedcure.org
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Return Path Announces Philanthropic Partnership With The Accelerated
Cure Project For Multiple Sclerosis
Leading Email Performance Company Partners With National Nonprofit
Dedicated To Curing Multiple Sclerosis
New York, NY and Boston, MA- November 29, 2005 - Return Path, Inc.,
the leading email performance company, today announced a wide-ranging
philanthropic partnership with the Accelerated Cure Project for
Multiple Sclerosis, a national nonprofit dedicated to curing multiple
sclerosis by determining its causes.
Inspired by a former employee diagnosed with MS, Return Path decided
to focus the company's charitable donations and activities on an
organization devoted to curing the disease. Accelerated Cure Project,
founded in 2001, began as the Boston Cure Project for Multiple
Sclerosis and branched out nationally in 2005 under the umbrella name
Accelerated Cure Project for MS. Multiple Sclerosis is a demyelinating
disorder of the central nervous system affecting over 400,000 people
in the US and 2 million individuals worldwide. It often results in
severe disability including the inability to walk, impaired vision or
in some cases blindness, cognitive dysfunction, bladder and bowel
problems, extreme fatigue and other serious symptoms.
The Accelerated Cure Project is focused on identifying the causes of
MS. For its partnership with the Accelerated Cure Project, Return Path
will aid the organization in a variety of ways, including: free use of
relevant Return Path services to assist Accelerated Cure Project in
its email communications with volunteers and donors; the ability for
consumers who receive cash incentive payments for participating in
surveys via Return Path's Survey Direct market research panel to
donate those incentives to the Accelerated Cure Project; direct cash
donations, including 50 percent of all royalties Return Path receives
from Sign Me Up!, a book on email marketing that the company published
earlier this year; and paid-time-off volunteer support from Return
Path employees for Accelerated Cure Project events in New York or
Denver.
"Seeing a good friend and long-time employee who was affected by MS
was a very moving experience for us," said Matt Blumberg, Chairman and
CEO of Return Path. "We decided to rally our employees and resources
to support those researching a cure for MS, and the minute we met the
team at Accelerated Cure, we knew we had found a great partner."
"Return Path's enthusiastic support of our mission to identify the
causes of MS has been a tremendous boost to our efforts," said Art
Mellor, President and CEO of Accelerated Cure Project. "Their services
have connected us with hundreds of new supporters and helped
individuals affected by MS find valuable resources provided on our web
site."
About Return Path
Return Path is an e-mail performance management company dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs. More than 1,500 companies use Return Path's services to generate superior results from their e-mail programs, taking advantage of Return Path's pioneering innovation in deliverability, ECOA, list hygiene, double-opt-in list acquisition and best practices strategy. Solutions include list maintenance, deliverability, data acquisition, online sampling, marketing technology and e-mail strategy. Return Path's Postmaster Direct file is the largest, most targeted double opt-in database available for e-mail acquisition. The company's investors include Sutter Hill Ventures, Mobius Venture Capital, Flatiron Partners, and JP Morgan Partners. For more information, please visit www.returnpath.net, e-mail info@returnpath.net, or call toll-free 866-362-4577.
About Accelerated Cure Project
Accelerated Cure Project for Multiple Sclerosis,
www.acceleratedcure.org, is a national nonprofit organization
dedicated to curing Multiple Sclerosis (MS) by determining its
causes. Accelerated Cure Project believes this effort can be
accelerated by organizing the research process and encouraging
collaboration between research organizations and clinicians. A
"Cure Map" is currently being developed by the Accelerated
Cure Project to establish what is known and what is not known about
the causes of MS. From the Cure Map, Accelerated Cure Project will
facilitate research most likely to reveal the causes of MS in the
shortest time through a large-scale, multidisciplinary, MS Repository. For more information about the Accelerated Cure
Project or to make a corporate or individual donation, call
781/487-0008, visit acceleratedcure.org, or send an email to info-web1207_no_spam_please_@i_mean_it.no_spam_whatsoever.acceleratedcure.org.
About Multiple Sclerosis
Multiple Sclerosis is a chronic demyelinating disorder of the central
nervous system that often results in severe disability including the
inability to walk, blindness, cognitive dysfunction, extreme fatigue
and other serious symptoms. MS affects over 400,000 people in the US
and 2 million individuals worldwide. The disorder occurs twice as
often in women as in men. The cause is not known and there is no
known cure.
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