Founder/President, Ericho Communications
Water Cove Award (2009)
Eric Yaverbaum founded Ericho Communications in 2007 and currently serves as its president. He brings more than 25 years of experience to the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications and media training. Prior to starting Ericho Communications, he founded Jericho Communications in 1985. Jericho Communications merged with LIME public relations and promotions in 2006, the same year it was rated 11th “Best Agency in the Country to Work For.”
Eric was an active member of the highly selective Young Presidents Organization for over a decade, where he was the Chapter Chairman in NYC. Eric's widely acclaimed Walk A Mile in My Shoes campaign helped push increased spending on stem cell research through the House which led to him being named one of the heroes of public relations industry by industry bible PR Week in 2006.
Eric has amassed extensive experience in counseling a wide range of clients in corporate, consumer, retail, technology and professional services markets and building brands such as IKEA, Domino's Pizza, TCBY, Progressive Insurance, Subway Sandwiches, Tae Bo, Trillium Health Products, Bell Atlantic, American Express and Sony, among many others.
Eric is a frequent talk show guest on national and regional television and radio programs, including Fox and Friends, CBS This Morning, The Today Show, CNN, and Larry King Live. He became an industry spokesperson after he wrote Public Relations for Dummies (first edition-2001 and second edition-2005). He also is the co-author of the best-selling book I'll Get Back to You (McGraw Hill-1998). Eric wrote Leadership Secrets of the Worlds' Most Successful CEOs (Dearborn-2004). His last book, Everything Leadership (Adams) came out in May 2008. Eric's also co-authored a book with his teenage daughter entitled Life's Little College Admissions Insights (Morgan James).